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Creative direction & Photography for ISHU x BALR.
Light is an important topic for ISHU. They’re using their knowledge and understanding of solar power to help people transform their lives, from protection from digital privacy intrusion to clever and helpful solar solutions. They use light in innovative ways to produce clothing and accessories that are stylish, functional and ethically made. BALR. and ISHU have teamed up to deliver a transformative collection, which uses innovative sunlight technology to distract and distort. When taking a photo, the unique fabrics containing thousands of nano-spherical crystals reflect the flashlight back into the camera resulting in images where the wearer is blacked out.